Mike Laplante presented his paper “Marketing Tools for Lawyers – 5 ways to get clients for your new law practice” at a recent Ontario Bar Association Conference on November 1st, 2012. Mike is a Certified Specialist in Civil Litigation who has been with Ferguson Barristers for 10 years. Mike’s practice focuses on assisting accident victims and those who have been wrongfully dismissed.
“Marketing Tools for Lawyers – 5 ways to get clients for your new law practice”
Starting your own law practice is like starting any other small business. As such, there are a wide range of factors you will need to consider – including determining your physical location, staffing levels and putting systems in place for accounting and bookkeeping matters. Notwithstanding the importance of all of these matters, if you do not have clients, you will not be in business for long.
Make Marketing a Priority
Marketing must be a priority for any new law practice and this paper will consider 5 marketing tools you might wish to consider to bring clients in the door. Needless to say, this paper is not exhaustive in terms of the almost endless variety of marketing techniques out there. More importantly, this paper is not written by a marketing guru or an MBA graduate. Instead, what I can offer you is some practical, common sense tips based on my years of working at, and now managing, a successful law firm.
To learn these 5 important tools, click here to continue reading Mike’s paper.